“A strong brand will look after
itself.”
Brand strategy is one of the most fraught areas of marketing, though clearly also one of the most important. There are many problems with definition. The key point is you can’t have a strategy without a clear objective. Restating a goal is not strategy, execution is not strategy, and tactics are not strategy. A brand cannot function without a strategy and the function of brand management is to implement brand strategy.
REFERENCES
Do you want to know what was the whole brand strategy implemented in this customer?
Contact Mr.Esteban Cardoso
(KAM) Key Account Manager
domaneconsultingbrands@gmail.com
Bogotá, Colombia
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mayo 27, 2009 a 5:29 pm
Mark Dresdner
A brand strategy needs to have a clear vision of what the value proposition is and what makes the brand special, which is then supported by an implementation plan that imbeds the brand strategy into the operational veins of the company.
mayo 29, 2009 a 11:40 am
domaneconsulting
Mr. Dresdner,
Our Company consider it very timely and accurate appreciation,
thanks for writing us.
Jorge Alberto Díaz
General Manager